BUSE 476 Branded Entertainment Practicum

Students in this interdisciplinary course gain theoretical and practical experience in the strategy, production, and distribution of client-based branded entertainment media. Students collaborate within interdiscipinary teams and work with commercial and not-for-profit clients to develop and execute branded entertainment strategic plans, media content and analytic processes. Contemporary social media platforms, business models and best practices for evaluating impact are presented and used by the student teams.

Repeatable: N
Formerly 28-4242
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3