PURE 375 Strategic Media Relations

This course is designed to deliver each student understanding and experience in real-life media relations. Students will have access to the media database planning tool used by top PR agencies and corporations to develop media outreach strategies and assess media placement outcomes. In addition, students will deliver media pitches and/or media training to a real-world client. This class is designed to enhance the student’s body of work; teach firsthand the life and times of the media relations pro; and increase appreciation for the importance of media relationships when it comes to effective public relations.

Repeatable: N
Formerly 54-3713
Prerequisites PURE 102 Intro to Public Relations and PURE 105 Public Relations Writing or COMM 102 Communication Essentials and PURE 105 Public Relations Writing
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3