ADVE 480 Campaign Practicum: Strategic Planning

This is Semester One of a two-semester Capstone course that offers the ultimate hands-on approach to utilizing principles learned across the Advertising and PR curriculum. As part of the American Advertising Federation, students develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The two-semester course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other communications industry professionals. Interested students who do not meet the outlined prerequisites should contact the Communication department.

Repeatable: Y
Formerly 54-4605
Prerequisites ADVE 280 Advertising Workshop or PURE 220 PR Issues and Crisis
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3