Mar 28, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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BUSE 406 Marketing in Europe: Paris


While studying abroad in Paris, students explore how marketing is critically linked to a firm’s global business objectives and they investigate how marketing and communication are influenced by cultural diversity. Students compare and contrast international marketing practices and business processes, and how these are impacted by cultural differences from a European perspective. Students use storytelling as an integral part of creating an effetive marketing strategy.



Repeatable: N
Requirements Permission Required (DP)
Minimum Credits 3 Maximum Credits 3





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