Apr 22, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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COMM 630 Advertising Seminar


This course enables students to delve into strategic issues facing modern advertisers and develop a strategic advertising planning campaign across many contemporary advertising platforms. Students critically explore a brand or organization’s category, key competitors and trends, research and analyze strategic consumer opportunities, develop an integrated 360 campaign with media placement recommendations, and identify critical KPIs (key performance indicators) and measurement goals.

Repeatable: N
Minimum Credits 3 Maximum Credits 3





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