Feb 25, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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COMM 640 Brand Management


This course explores leadership and management of the communication team for a brand (be it a product, service, association, organization, or an individual). Students will explore techniques for managing both “down and up.” Strategic leadership tools will also be explored for overseeing day-today needs as well as long term communication planning across all platforms. Coursework will include needs analysis, conflict anticipation and resolution, partnership management, and strategic brand guidance for a variety of critical audiences, inside and outside of an organization.

Repeatable: N
Minimum Credits 3 Maximum Credits 3





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