PURE 450 Organizational Communication

The most effective organizations build brand loyalty across all stakeholder groups, internal and external, as a method of achieving business strategy. Through open discussions, case studies, research, readings, and guest speakers in the discipline, students will learn how some of the world’s most successful organizations grow market share and build world-class brands through effective organizational communication. Students will gain insights into the design and strategy of the organizational communication function, and the profile, character traits, and strategies of the effective leader communicator. Students will also learn how organizational communication unlocks the potential and passions of key stakeholder groups, particularly internal stakeholder groups; builds loyalty and trust; enhances the reputation of the organization; and drives the achievement of key performance indicators (KPIs).

Repeatable: N
Prerequisites PURE 102 Intro to Public Relations and PURE 105 Public Relations Writing or COMM 102 Communication Essentials and COMM 202 Applied Communication Research
Minimum Credits 3 Maximum Credits 3