22-3355 Branding Identity

Course provides students with an understanding of methodologies and strategies used for building and maintaining brands and their identity within a contemporary corporate environment. Visual systems are explored to develop culturally relevant messages and images, thus building sustainable brand recognition. Projects focus on how organizations use visual communications to express their core values and impact consumer perceptions of their brand.

3 Credits
Requisites PREREQUISITES: 22-3340 Intermediate Typography and 22-3350 Sign, Symbol, Image