Mar 29, 2024  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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22-3550 Advertising Communication


Course teaches students to apply basic communication theories to solve concrete advertising problems. Instruction emphasizes perceptual, psychological, and business determinants of advertising in print and television.

3 Credits
Requisites PREREQUISITES: 22-3540 Creative Strategies in Advertising Design I  and 22-3535 Storyboard Development 



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