Mar 28, 2024  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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28-2411 Applied Marketing: Music Business


Effective marketing is a necessary component of a successful music product release, service or tour. This course focuses on marketing in the music industry. The use and effectiveness of marketing in radio, print, online and touring will be explored. An inquiry into the changing music industry  focuses on the emergence of developing markets and the future of music.

3 Credits
Requisites PREREQUISITES: 28-1410 Business of Music 



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