Sep 29, 2022  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

28-3415 Music Promotion


This course examines strategies for promoting new releases of music to radio and other media for airplay and exposure. Students learn the tools and skills needed to understand music promotion from the point of view of the major label, the independent label and the unsigned artist. Students gain an understanding of how to use social media and other new media to effectively promote music; how commercial, independent and college radio select new music; as well as techniques used in street and grassroots promotion.

3 Credits
Requisites PREREQUISITES: 28-1410 Business of Music 



Add to Favorites (opens a new window)