28-6640 McLuhan and Media Literacy: The Manager’s Perspective

This course is for graduate students in the Media Concentration of the Arts, Entertainment & Media Management (AEMM) department. It provides students with an understanding of media literacy and its value as a management tool. Additionally, it examines how McLuhan’s ideas are thinking tools that provide one with the ability to grasp and consider complex media-related business issues and challenges through nonconventional approaches. This is expected to enhance critical thinking and analysis abilities that should result in more effective and efficient media management practices and practitioners.

1 Credits