41-3520 Advanced Radio Sales Practicum

Course allows students to explore advanced principles of radio sales methodology focusing on using advanced client research, prospecting for new business and using a radio station’s existing and new media technologies for successful selling. Students experience cold calling and developing leads from the Internet and other station sources. Students also take field trips to stations for training sessions with sales managers. This class culminates in the creation of station (press/media) information kits and an underwriting proposal for WCRX.

3 Credits
Requisites PREREQUISITES: 41-3100 Radio Sales