54-1503 Intro to Sales Management

This course is designed for upper grade students who are looking to acquire the consultative selling skills necessary to work with clients as a salesperson or manager. Students acquire a working knowledge of consultative selling skills via lectures and actual skill practice sessions. In addition, this course will explore the CRM systems to manage account relationships and a broader strategy for understanding all levels of decision makers and the best ways to reach them.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing