Mar 29, 2024  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-1605 Advertising Copywriting I


Course teaches student to write advertising copy for campaigns that target large mass consumer audiences. Focused on writing campaigns to be featured in print, broadcast, and online media, the course teaches students the elements of style and creativity, relevant communication techniques, and the basics of how advertisements are constructed.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing  and 54-1600 Introduction to Advertising 



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