Nov 28, 2024  
2013-2014 Course Catalog 
    
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2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-2550 Global Marketing Workshop - Prague

Course focuses on case study review and discussion of global marketing issues in Europe and specifically the EU (European Union). Students apply basic marketing principles to real life problem solving situations. Students will have the opportunity to interface with advertising agency personnel from DRAFTFCB Prague.

6 Credits
GA Repeatable
Requisites PREREQUISITES: 54-1500 Introduction to Marketing 
Requirements Department Permission


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