Aug 09, 2022  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-2604 Advertising Campaigns and Case Studies


Case study course analyzes advertising campaigns deemed noteworthy because of their success or ineffectiveness. Students focus on SWOT overviews; methods of creative advertising; media planning, selection, and placement; development of advertising materials; and issues related to the ethics of leading advertisers.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing  and 54-1600 Introduction to Advertising 



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