Aug 16, 2022  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-2606 Interactive Advertising Campaign Development


In this elective course, offered and taught jointly by Interactive Arts and Media and the Marketing Communication Department, students will develop interactive advertising campaigns for select products/services. This course will challenge student teams from each department to conduct research, develop strategies, create concepts and produce digital campaigns. At the culmination of the course, students will formally present their fully developed interactive campaigns and will have produced work for their portfolios.

3 Credits
Requisites PREREQUISITES: 54-1604 Interactive Advertising 



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