54-2615 Advertising Production II: Print Production Seminar

Course exposes students to the history of print production and processes used in creating advertisements for print media (newspapers, magazines, books, outdoor posters, bus wraps, and other promotional materials). Course familiarizes students with technical specifications, cost estimates, and scheduling timelines in producing printed advertisements. Students will participate in tours of advertising agencies and high-volume print production facilities.

3 Credits
Repeatable
Requisites PREREQUISITES: 54-2602 Advertising Production I COREQUISITES: 54-2602 Advertising Production I

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