54-2704 PR for Arts, Culture & Social Services

Course prepares students to become skilled communicators in the promotion of non-profit activities, ranging from performing and visual arts to social service organizations. Course discusses the various social groups, the messages tailored to these groups, and overall promotion for a wide variety of objectives, including legislative support, contributions, audiences, and organization building. Through a series of class projects, students gain an appreciation of the importance of public relations in the social contributions of non-profits.

3 Credits
Requisites PREREQUISITES: 54-1700 Intro to Public Relations and 54-1600 Introduction to Advertising and 54-1500 Introduction to Marketing