54-2707 Public Relations Issues

Seminar-style advanced PR course enables students to enhance their skill set beyond traditional public relations for organizations, products, and services and develop strategic communications skills and tactics for responding to public policy issues. Students analyze, discuss, and develop case studies on how public relations techniques are applied to issues advocacy, with a particular focus on local and regional issues.

3 Credits
Repeatable
Requisites PREREQUISITES: 54-2701 PR Cases & Crisis Communication and 54-1700 Intro to Public Relations