54-2709 Shaping Public Opinion

Course examines and evaluates TV and electronic news, print publications, Web sites, and blogs to develop communication plans, strategies, and tactics to move an issue from a loosely defined argument through clear, actionable steps to a coherent policy outcome. Public opinion is a potent force in shaping public policy. Knowing how to use PR strategies, tactics, and tools to reach key public and private decision makers and opinion leaders is critical to success.

3 Credits