54-2901 Selling and Buying Media

Advertising Concentration/Media Focus elective course covers techniques employed in negotiating and purchasing broadcast and print media. The process of buying broadcast time is covered, from making the initial request for availabilities to negotiating rates to purchasing unwired networks, network and spot television, cable and syndicated television, and radio. The process of buying space in print media similarly entails an initial request for space, rate negotiation, and the purchase decision. Both processes include comparative research and quantitative/qualitative evaluations.

3 Credits
Requisites PREREQUISITES: 54-2900 Introduction to Media