54-2905 Social and Emerging Media

This advertising media course will explore and evaluate digital and emerging media vehicles along with their appropriate measurement tools. Viral, social media, online video, mobile advertising, virtual worlds and other emerging vehicles are just some of the components that will be addressed. At the culmination of the course, students will have developed a comprehensive media plan utilizing interactive and emerging strategies.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing and 54-2900 Introduction to Media