54-3602 International Advertising Techniques

Course challenges students to develop advertising campaigns targeted to consumers in individual foreign countries, in sets of foreign countries, and globally. Course is taught within the framework of marketing theory and integrates principles of social anthropology to provide students with a working definition of culture. Students learn to assess cultural differences to which advertising executives must be sensitive.

3 Credits
GA
Requisites PREREQUISITES: 54-1500 Introduction to Marketing

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