Sep 29, 2022  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-3675 Buzz In Marketing Communication


Course teaches students to appreciate, analyze, and utilize the pop culture phenomenon of buzz (word of mouth) as a dynamic in advertising. Although originally intended for students in the Marketing Communication disciplines, this course’s focus on innovation diffusion theory within the context of human interaction in society at large renders it highly appropriate for students in other disciplines.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing 



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