54-3706 Communicating with an Angry Public

Course brings together the foundational learnings of Crisis Communications (54-2701) and 54-2708 Social Change Communication. Students will learn strategies and tactics to address angry groups when there are fundamental disagreements about what’s right and what’s morally acceptable. It addresses situations where an organization has a proactive position, and legitimate reasons to go ahead despite strong public opposition, particularly in instances where social justice may have been denied specific groups. Course is different from Crisis Communication which arises as a result of a mistake or an accident. It marries concepts of Social Change to higher-level communication strategies based on a mutual gains approach to conflict resolution.

3 Credits
Requisites PREREQUISITES: 54-2701 PR Cases & Crisis Communication and 54-1700 Intro to Public Relations COREQUISITES: 54-2701 PR Cases & Crisis Communication and 54-2708 Social Change Communications