54-3977 Museum Branding

Course will explore how each aspect of the museum - exhibitions, docent tours, museum architecture, the board of trustees, restaurant, museum store, volunteers, Web site, graphics, marketing materials, and events–affects brand image. With so many museums competing for the consumers’ leisure time and money, museums must differentiate themselves and build loyalty. Coursework includes case studies; simulated branding projects; museum visits; and internet, ethics, and globalism modules. The course prepares students for internships and service learning opportunities.

3 Credits