53-2035J Truth and Beauty: Covering the Cosmetics Industry

This course offers prospective journalists a multi-dimensional look at the billion dollar personal care Industry, focusing on the science and marketing behind these products. Students will meet and interview cosmetic scientists, entrepreneurs, beauty bloggers and editors, b-to-b editors, manufacturers, representatives, retailers, makeup artists and publicists to identify news sources, topics and continuing controversies in this field. The object is to better understand these perspectives and integrate them into informative, multi-sourced, substantive reporting, which will be captured in the students’ blogging assignments.

1 Credits
Requisites PREREQUISITES: 53-1015 Reporting and Writing I or 53-1015A College Newspaper Workshop