The BA in Music Business aims to equip students to pursue careers in the evolving music industry. Students will have the opportunity to learn the fundamental management concepts of the recorded music business, copyright, music publishing, online retail and services, artist management and music marketing. A focus on entrepreneurship and leadership allows music business majors to prepare themselves to be the next generation of innovative music industry executives.
Elective courses in the Business and Entrepreneurship department give students hands-on management experiences through student run businesses that include a record label, a talent agency, a music publishing company, and an online distribution platform.
The full-time and adjunct faculty of more than 100 renowned academics and creative professionals integrate current industry practices into the classroom. With over 700 business and entrepreneurship students and a global network of alumni, the program has a major influence in the field of arts, entertainment, and media management worldwide.
Successful Music Business graduates should be able to:
- Manage creative organizations and professionals in the music industry by combining critical thinking, problem solving, and communication skills
- Identify, develop, and assess entrepreneurial opportunities.
- Assess trends, opportunities, and challenges to compete successfully in a rapidly changing global music industry.
- Construct and evaluate marketing and publishing strategies.
A grade of C or better is required in all major coursework.
For students who have earned a Bachelors degree previously, Columbia offers a Second Bachelor of Arts in Music Business.
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