The Bachelor of Arts in Advertising Art Direction program seeks to educate students who will pursue career opportunities in advertising, preparing them to understand visual and verbal communications within the context of commerce and marketing. Students are trained in basic skills and aesthetics of advertising and marketing and introduced to the profession. The program familiarizes students with conceptual thinking, visual problem solving, creative strategic planning, and related skills. Through the course of study, students are exposed to broad perspectives and creative insights, as well as forms of advertising, including digital and mobile media, needed to participate in an evolving profession. Students may focus on advertising art direction in the context of a broader program of general studies, choosing to pursue a minor or a double major, if appropriate.

Upon successful completion of this program, students should be able to:

• Describe, analyze, and interpret advertising art concepts within social, historical and theoretical contexts.
• Develop, direct, interpret and express advertising art concepts and solutions in multiple media that respond to clients’ advertising objectives and reflect marketing trends, consumer attitudes, and social changes.
• Apply the appropriate knowledge, skills, materials, technical processes, research methods, and conceptual thinking to visual problem solving, creative strategic planning, copywriting, marketing analysis, and advertising photography.

A grade of “C” or better is required in all major coursework.

For students who have already earned a Bachelor’s degree in another field, the Second Bachelor of Arts in Advertising Art Direction is available.

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