BUSE 676 Launching, Sustaining, and Scaling Creative Ventures

This course builds on creative venture start-up concepts, as well as establishing a company’s products and its markets. It identifies business and revenue models that sustain the company. The course informs students how to launch an initial business by outlining legal requirements, how to allocate equity percentages to multiple owners, creating a board of directors or advisory board, contracting part-time employees, hiring full-time employees, budgeting, and more. The course then focuses on growing a new business through marketing strategies and how to scale the business as it grows through staffing, budgeting, and financing. This course details how to further establish marketable products and then gain and retain these customers. The course analyzes the importance of establishing an exit strategy after the success or failure of products or the business as a whole.

Repeatable: N
Prerequisites BUSE 671 Introduction to Creative Entrepreneurship: Ideation and Discovery of New Ventures
Minimum Credits 3 Maximum Credits 3