Aug 09, 2022  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-2500 Intro to Marketing Research


Course introduces measurement and research techniques employed in marketing. Curriculum places emphasis on design, execution, analysis, and interpretation of both qualitative and quantitative research. Students learn to initiate and execute a meaningful research study.

3 Credits
Requisites PREREQUISITES: 41-3107 Radio Marketing & Promotion  or 54-1500 Introduction to Marketing 



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