41-3107 Radio Marketing & Promotion

Course explores establishing a station’s identity and growth through market positioning, advertising, non-profit involvement, utilizing current technology, incorporating sales promotions, press and public relations, and understanding demographic and psychographic profiles.

3 Credits
Requisites PREREQUISITES: 41-1100 Introduction to Radio and 52-1111 Writing and Rhetoric I - Enhanced or 41-1100 Introduction to Radio and 52-1121 Writing and Rhetoric I for Non-Native Speakers of English or 41-1100 Introduction to Radio and 52-1151 Writing and Rhetoric I or 41-1100 Introduction to Radio and COMPASS Placement Test score >= 97