Nov 28, 2024  
2013-2014 Course Catalog 
    
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2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-2605 Advertising Copywriting II

Course continues the study of relevant communication techniques, elements of style, and creativity in writing advertising campaign copy for mass consumer audiences. Course emphasizes practical examination of the fundamentals of advertisement construction for print and broadcast media.

3 Credits
WI
Requisites PREREQUISITES: 54-1605 Advertising Copywriting I 


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