Aug 08, 2022  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-2712 Social Media and PR Strategies


Course explains step-by-step process of waging a successful publicity campaign merging online and offline tools and techniques. Publicity is a form of communication, and in today’s world, communication happens online. Students will be introduced to basic media relations strategies and online promotion. This course explores how to use the internet to promote an organization, group, and/or individual and get a website up and running. Students understand strategies for information push and develop guidelines for the kind of information the public should see.

3 Credits
Requisites PREREQUISITES: 54-1700 Intro to Public Relations  and 54-2707 Public Relations Issues  or 54-2708 Social Change Communications  COREQUISITES: 54-2708 Social Change Communications 



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