Nov 08, 2024  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-3504 Account Exec & Brand Manager


Course focuses on the role of two key marketing positions on the client and agency side of business. Students examine roles and responsibilities of these career options within the context of an integrated marketing environment.

3 Credits
Requisites PREREQUISITES: 54-2500 Intro to Marketing Research 
Requirements Department Permission OR



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