54-3605 Advertising Campaign Practicum I

Capstone course offers the ultimate hands-on approach to utilizing principles learned in all concentrations across the Marketing Communication curriculum. As part of the American Advertising Federation, students develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The two-semester course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other professionals in the communications industry.

6 Credits
Repeatable
Requisites PREREQUISITES: 54-2500 Intro to Marketing Research
Requirements Department Chairperson