54-3702 PR Campaigns

Course teaches students to create PR plans that address hypothetical and actual scenarios. Each student is guided through the development of an individual portfolio suitable for presenting to prospective employers, which may incorporate coursework from previous courses, such as Public Relations Writing. In this workshop course, students also may visit PR agencies, meet the agency decision-makers, and discover firsthand how agencies function.

3 Credits
Requisites PREREQUISITES: 54-1701 Public Relations Writing I and 54-2500 Intro to Marketing Research and 54-2900 Introduction to Media or 54-2701 PR Cases & Crisis Communication