54-3971 Discrimination, Stereotypes & Stigma in Advertising

Course examines the role of advertising practitioners and other media content providers in disseminating negative portrayals of various segments of society. Course analyzes media treatment of people and issues related to mental illness, physical illness, disability, race, poverty, sexual orientation, gender, age, and religious beliefs. Work products focus on the development of cause marketing and social marketing campaigns.

3 Credits
Repeatable
Requisites PREREQUISITES: 54-1601 Consumer Behavior