54-3805 Branded Entertainment Practicum

In this cross-disciplinary course, students will gain an invaluable production, branding and social media strategy experience, in addition to work on a real client project. They will partner with a local small business owner and develop, produce and launch an online branded entertainment video series. The semester will start with an overview of best practices in branded entertainment in the digital age. Successful projects will be screened and discussed. All students will research local businesses and brainstorm how an online video series could help them find the right audience, energize customers or create a conversation surrounding their product or service. One local business will be selected and the class as a group will partner with the owner in creating a branded entertainment online video series. Through a series of brainstorming sessions and pitches students and the business owner will develop a show idea, and a social media strategy for its distribution. In the second half of the semester students will work on pre-production, production, post-production and distribution of a 3-part branded online video series.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing and 54-1600 Introduction to Advertising and 54-2510 Brands & Branding or

54-1500 Introduction to Marketing

and 54-1600 Introduction to Advertising and 54-1605 Advertising Copywriting I

Print this Page