54-1530 Marketing Research Basics

This course is designed to provide a basic foundation in marketing research and marketing information resourcing. With these foundational skills, students can develop the marketing knowledge needed to make effective strategic decisions across all of the marketing disciplines. Both primary and secondary research and information resourcing along with the application of basic math concepts used in marketing situations will be explored.For students entering the Marketing Communication department Fall 2009 or later, this course can be an acceptable substitute for the required 54 2500 when an applied analytics course (i.e. 54 3810, 54-2811, etc.)is also taken as an elective in the future.
3 Credits