May 15, 2024  
2010-2011 Undergraduate Course Catalog 
    
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2010-2011 Undergraduate Course Catalog [ARCHIVED CATALOG]

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54-2515 Technology for Marketing

Course explores the impact of contemporary technologies on the marketing process. Starting with the e-commerce on today’s internet and moving on to recent and emerging technologies, hands-on activities will explore the ease of building a business solution Web site; using a contemporary marketing information system (SPECTRA EnLighten) to explore product segmentation and potential; exploring the global potential of products using EuroMonitor; and building a working, integrated customer relationship management (CRM) solution.
3 Credits


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