Oct 07, 2022  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-3502 Developing a Marketing Plan


Comprehensive course teaches students to prepare a marketing plan for a specific product or service. Student learning builds on the foundations learned in the core marketing courses to formulate a strategic marketing plan. The course will provide a systematic approach that facilitates organization of data, development of strategy, alignment of all plan elements, and measurement of marketing ROI. Upon completion, students will be able to develop a comprehensive, real world marketing plan.

3 Credits
WI
Requisites PREREQUISITES: 52-1152 Writing and Rhetoric II  and 54-1600 Introduction to Advertising  and 54-1601 Consumer Behavior  and 54-1700 Intro to Public Relations  and 54-2500 Intro to Marketing Research  and 54-2900 Introduction to Media  or 52-1162 Writing and Rhetoric II- Service Learning  and 54-1600 Introduction to Advertising  and 54-1601 Consumer Behavior  and 54-1700 Intro to Public Relations  and 54-2500 Intro to Marketing Research 



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