Mar 28, 2024  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-3860 Themes in Marketing Communication


This course offers students a variety of subfields in the discipline of Marketing that are emerging and/or regaining attention with recent advancements in related fields. By surveying the current leading thoughts and analyzing the corresponding practices and case studies, students are able to better understand interdisciplinary aspects of the marketing practice.

3 Credits
Repeatable SS
Requisites PREREQUISITES: 54-1500 Introduction to Marketing  and 54-1600 Introduction to Advertising  and 54-1601 Consumer Behavior  and 54-1700 Intro to Public Relations  and 54-2500 Intro to Marketing Research 



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