54-3860 Themes in Marketing Communication

This course offers students a variety of subfields in the discipline of Marketing that are emerging and/or regaining attention with recent advancements in related fields. By surveying the current leading thoughts and analyzing the corresponding practices and case studies, students are able to better understand interdisciplinary aspects of the marketing practice.

3 Credits
Repeatable SS
Requisites PREREQUISITES: 54-1500 Introduction to Marketing and 54-1600 Introduction to Advertising and 54-1601 Consumer Behavior and 54-1700 Intro to Public Relations and 54-2500 Intro to Marketing Research