54-3861 Collaborative Consumerism

In this Marketing Communication Department elective, students will develop a holistic understanding of consumption. This workshop explores the changes in our economic and environmental landscape: an upsurge in bartering, lending, trading, renting, and swapping. As the course progresses, students will work in teams and develop a business or event applying the principles of collaborative consumerism, covering all elements of the marketing mix.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing or 54-1600 Introduction to Advertising or 54-1700 Intro to Public Relations or 54-1601 Consumer Behavior and 54-2500 Intro to Marketing Research