Dec 10, 2022  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-3861 Collaborative Consumerism


In this Marketing Communication Department elective, students will develop a holistic understanding of consumption. This workshop explores the changes in our economic and environmental landscape: an upsurge in bartering, lending, trading, renting, and swapping. As the course progresses, students will work in teams and develop a business or event applying the principles of collaborative consumerism, covering all elements of the marketing mix.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing  or 54-1600 Introduction to Advertising  or 54-1700 Intro to Public Relations  or 54-1601 Consumer Behavior  and 54-2500 Intro to Marketing Research 



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