Mar 28, 2024  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-3506 Portfolio for Marketing


This Marketing Studies course highlights strategic thinking and problem-solving, and assists the marketing student in preparing a portfolio for interviews in brand management, agency account services, media, research, sports marketing and allied fields.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing  and 54-1501 Promotional Marketing  and 54-1503 Intro to Sales Management  and 54-1600 Introduction to Advertising  and 54-1601 Consumer Behavior  and 54-1700 Intro to Public Relations  and 54-2500 Intro to Marketing Research  and 54-2900 Introduction to Media  and 54-3501 Marketing Case Workshop  and 54-3502 Developing a Marketing Plan  COREQUISITES: 54-3505 Marketing Yourself/Job-Seeking Strategies 



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